Using Twitter for marketing purposes is the simplest and yet the most effective approach you can take towards driving traffic to your website. Twitter’s power resides in its reach and connectivity. You can choose a market and within days, have a large group followers that are interested in what you have to say. All of your followers will see your message in real time and discuss it, which will create buzz around the topic. At the push of a button you can run a promotion or send share an inspiration quote with your Twitter followers.
However, to succeed at these requires certain techniques. First of all, you need to approach Twitter differently from the marketing that you are used to. Secondly, Twitter has a massive database of users from all over the world, so finding the right followers is important if you want long term results. Don’t use just any tactic on Twitter because you may get banned or not see the results that you deserve. Frankly, besides e-mail, there has never been a more convenient way to reach prospects and customers.
The first important rule of marketing with Twitter is to let the community know that you are a nice person – it’s as simple as that. People on Twitter aren’t really keen on any kind of bad behavior. Your followers will grow to respect you even more when they notice your sense of repect for others. The last thing you want to do is to offend your customers and prospects. It makes no sense at all, to intentionally offend if your purpose is to persuade people to act on your suggestions. So respect your followers and growing your business with Twitter will become a lot easier.
Pick A Niche
Making the most out of Twitter requires having a laser-focused message so your group of followers will all be interested in your offers. You can’t be everything to everybody. Pick a niche and focus on it. There is no better way to dominate a niche. The best part of all of this is that you can be yourself which will create an even stronger connection. Adding some of your personality to your tweets will greatly increase your users activity level, so be sure to use it in your writing.
People login to Twitter to learn about the latest breaking news or to share crazy videos. You will attract a certain interest group, discover what they like and give it to them. This step is vital in gaining trust and establishing the relationship. Remember, the secret to bringing in new customers is to be helpful.