A good social-media strategy should consider every aspect of its campaign and if possible compile a list of do’s and don’ts that are pertinent to individual platforms. This article features an infographic by Magic Logix on the Do’s and Don’ts of Social Media. In particular, it highlights four major aspects (i.e. customer communication, brand exposure, site traffic and search engine optimisation (SEO)) in relation to 10 of the most popular social-media sites on the Internet today. These sites, Facebook, Twitter, LinkedIn, Google+, YouTube, Flickr, Instagram, Pinterest, Reddit, Tumblr and Slideshare, all have their individual peculiarities and require different approaches for a successful campaign.
The fact that the social-media sites addressed by this infographic all have hundreds of millions of users lends to the fact that they appeal to different demographics with a wide range individual needs. Perhaps, that is what makes this post more interesting. For example, it may not be advisable for a company or organisation to devote much attention to promoting its business on Reddit, its resources might be better served on other sites like Facebook and LinkedIn. Likewise, a blogger whose ultimate goal is to generate traffic should probably look away from sites like Flickr and Tumblr as a result of their apparent low click-through rates (CTR).
Don’t forget to share this post if you enjoy it. Also, let me know what you think by leaving a comment below.
