There’s no question that 2017 was an awesome year for digital marketing. Quick shifts in technology have affected almost everything else, which includes marketing.
Retail industries are changing and are trying to be a bit more relevant to the digital world. Many companies are coming up with new strategies and strategies to help their clients improve sales.
Companies are trying to come up with the best way possible to get their products to their customers through digital marketing.
And based on trends from 2017, here’s a few of the new ones that brands are doing in 2018.
A lot of marketers & brands with intuitive vision have already embraced the trend. There is something unique about information that has a final deadline. It’s just natural for people to be interested in it.
Unique limited content is published information that can be accessed only for a short period of time. A lot of social media sites have adopted this plan through their stories.
Social media giants like Instagram, Facebook, and WhatsApp have come up with a stories section which disappears after 24 hours.
Overall, this is going to be a big deal for digital marketers and entrepreneurs. Marketers can use stories to post their products to their followers.
Current Marketing Trend
These trends may help in generating leads & web traffic for the business. Instagram stories became extremely popular recently and they were noticed with its over 180 million user-base.
The story trend may seem small now that only a few brands are adopting the trend, but it will get more popular in the near future.
With technology at its peak, security & privacy issues are a matter of concern for users. Social media platforms have lost trust in the last year or two. These problems have led to increased compromises to user information.
A couple of big social brands have realized that a big percentage of users are very concerned about privacy. With their privacy in mind, companies have turned that into a way to capture leads and sales.
Google was on of the leading platforms to use voice searches. Now, it is more prone to be embraced by consumers. This is mostly because people are human beings. And as expected, humans are usually happy about digital systems & processes that need their effort to be as small as possible.
Statistics from Google’s voice searches show that 21% of all the searches done were through voice searches. The stats also show that this search rate is going to rise to about 50% by the year 2020!
Many more Google searches are expected to be done via voice searches. Brands should use this to their advantage while adopting it as a strategy before its flooded with too many companies doing the same thing.
A lot of brands saw their sales and overall revenue increase a lot in the past, because of promotions & deals. Surveys show that 74% of retail companies are planning to increase their coupons and deals in the next business year.
Overall, people are forgetting the old ways and looking to the newer ways of marketing. Analog to digital transformation is taking place quickly in pretty much all aspects of life. To stay ahead of the game, one must change with the times.