How to Measure the Impact Your Content has on Brand Awareness

Creating content requires an investment of time, energy, and resources. If you’re creating that content for a brand, you’re already well aware of how much work goes into delivering quality content that you know will increase traffic and convert to sales. For brands to know they’re getting a good return on that investment, it’s important to have data to back up your claims.

These are four ways to see how your content is directly impacting brand awareness.

1. Keep Track of Brand Mentions

You can gain a wealth of information from paying attention to your brand mentions across the internet. For starters, it’s a good way to see what people are saying about you and how their opinions about your company are changing over time. Whether the comment is good or bad, you can use a brand mention to see what you’re doing right and how you can improve on things that might be going wrong.

When it comes to brand awareness, brand mentions are a valuable tool. You can simply look at the number of mentions your brand is receiving over time. When people are mentioning you, you can assume they’ve become aware of you.

How can you do it? Set a Google alert to give you a notification any time that your brand is mentioned online.

2. Analyze Website Traffic

Next up, you’ll want to see how people are landing on your website by looking at website traffic trends. You can generate data that will show you exactly how people are finding you. There are a few ways that they might have landed on your website, including the following:

  • Organic searches – where keywords cause your website to show up in search results

  • Direct – when a visitor types your URL directly in their browser

  • Social – where your social media followers click on links on your social pages

  • Referral – when your site is hyperlinked on another website

Using this information, you can see how your content and the places you’ve posted it lead to increased traffic on your website.

How can you do it? Use tools on your blogging platform or Google Analytics to see how people are finding your website.

3. Check on Shares

When you’re working from a blogging platform, you’ll have the option to add a share button. This is a quick and easy way to see how many people are reading your content, considering it valuable enough to share, and sending it along for others to read.

A quick look at these numbers can tell you a lot. You’ll easily be able to see what type of content your readers are interested in and what topics aren’t winning over the crowds. You’ll also see how many new visitors are being exposed to your brand by current readers sharing the content.

How can you do it? Just include the share button on your blog and use your platform’s tools to check in on your stats.

4. Get Active on Social Media

Social media has a huge impact on brand awareness. Each platform allows individuals to follow their favorite brands, share content, and start conversations about their personal experiences.

Your follower count can also be seen as a tool for checking in on trends with your brand awareness. When you post content, be sure to look at how your follower count changes on each platform. Pay attention to how many times your posts are liked and shared as well. All of these numbers will show you how the content you’re posting is affecting how many people are being exposed to your brand and choosing to follow you as a result.

Content marketing takes time, energy, and patience. However, if you’re willing to put in the work, these trends will prove that the effort is well worth it.

Featured Image via SEOFocus.

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