Building a full-fledged, multi-platform mobile application is almost always not a DIY job for developers. And if you write the algorithms of the app all by your lonesome, do mobile app testing for quality assurance, discard constructive criticisms and launch the app on major app stores hoping to garner lots of download and usage, chances are that only your family, friends and some acquaintances will download and use it. Even then, it will end up abandoned and forgotten, in no time!
This is because; most apps lack many important features and functionalities that launch successful apps to stardom. Since these functionalities are missing, these apps are doomed to fail from the mobile app development / Android, iOS stage. That is why every developer from top software companies needs to know ALL the reasons why apps fail. Then they can fix it appropriately because only 0.01 percent of all consumer app is financially successful last year. With this in mind, let’s discuss why most apps fail. Here are 3 surprising reasons you should always remember.
1. Improper marketing strategies
Many developers and entrepreneurs prefer to start their marketing efforts after the app has been created and launched. After all, you can only do marketing when you have a product or services, right? Wrong! This, as it turns out, is a faulty marketing strategy and one that could make your app fail easily. Before the mobile app development / Android, iOS process finishes, it is better to build a massive awareness for the product before the launch date is finally set. (This is a good pre-launch marketing strategy to use for all your apps.) However, you should be smart about this.
So start with online channels. (It is very cost-effective when compared to offline channels). To start, research your users and competitors. You need this to boost the competitiveness of the product once it is launched. And then you need a website (and a blog). With it, you can post very useful posts and draw in huge traffic which will help to sell your app and establish you as an authority figure in your chosen niche. Do not stop there, use email marketing to create awareness of the launch date and what to expect. Also, create the buzz with social media, which is a very effective channel to get the targeted demographic interested in it as a pre-launch marketing strategy.
It will do you a lot of good if you prepare a press kit and reach out to influencers that are specialized in your niche. They have the perfect audience to sell to.
2. Failure to update the app based on feedback and recommendations
It is a hectic job to brainstorm and come up with an amazing idea; define the core functionalities of your app, including other functionalities; sketch your app, and come up with a smart UI flow; do the backend job by designing the database and the actual UI (user interface); building the app and many other functions just to create a well-built masterpiece. Everyone gets it, it is definitely difficult. But the job is not done yet (if it will ever be!) if it takes you six months to a year or more to build an app, your instincts will be to draw the curtain and call the project a rap.
Once it is launched, scroll through feedbacks and jot down pointers. Look for inefficiencies in the design and scoot to the drawing board and change missteps in the mobile app development / Android, iOS stage. All algorithms that need to be re-designed, changed or included must be done VERY quickly. Things always move fast in this industry, so move faster. The truth is, your pre-marketing and post-marketing campaigns can be very good for your well-built app through the mobile app development / Android, iOS. But a project can end up a huge failure because of an unforeseen circumstance that seems negligible.
So do updates as frequently as necessary, especially based on feedback. In fact, you should carry out regular maintenance and have great support in place. It does not come as a surprise to know that some of the most popular apps on major app stores have great support and maintenance structure in place, meaning they are updated as frequently as weekly. It is smart to do the same thing. Do it based on users’ data, feedbacks and team size. Include efficient bug fixing updates and schedule the whole thing properly.
3. Failure to identify the need properly and provide the solution in the best way possible
There are way over 2 million apps on major app stores alone, which means that many apps are replicas of already existing ones. This could be a serious problem for you especially when you do not know there is an already built app for that need through a mobile app development / Android, iOS process.
And if you build without the right information, your app will lack innovation or being inventive. This cannot happen because the interest for it will be low as they may be better competitive products out there back with solid structures. To identify the specific need, do extensive research on it and sketch a workable plan to implement it.
As you can clearly see, building a successful app requires a lot of hard work. Also, you have to run updates based on users recommendations and feedbacks (including constructive criticisms).
But before all that, the whole mobile app development / Android, iOS process should deal with the problem efficiently and abstain from developing replicas. (It will do you a lot of good if you personalize it.) Apart from this, pre-launch marketing campaigns MUST be incorporated into the overall mobile app marketing strategies.