Check out our guide to find out why voice search optimisation should be a core element of your digital marketing strategy in 2020.
Voice Search: A Brief Explainer
Up until a year or two ago, if a user wanted to find something online, they would need to type their query into a search engine such as Bing or Google. However recent years have seen the emergence of voice search technology which allows users to simply state their query aloud into a device such as a smart speaker (e.g. the Amazon Echo) or an AI-powered virtual assistant (e.g. Google Home) and receive a spoken answer.
Why is Voice Search Taking Off?
According to ComScore, voice search will make up 50% of all online searches by 2020. So, why are more and more users making the switch to voice search? A Perficient Digital survey identified four main reasons:
- It’s fast
- The answer is read back to me
- It’s accurate
- It’s customised to my personal preference
How Do Voice Queries Differ from Written Search Queries
In order to opimise your website for voice search, it’s important to first understand the main differences between voice and written search queries. One of the main differences is that voice queries tend to be shorter and more conversational in nature. As such, it’s best to write content that reads naturally. What’s more, many voice queries are framed as questions so it’s a smart move to present your content in a question and answer format. It’s also a good idea to research relevant long form keywords that could be fitted into a question.
Want to Discover More?
If you would like to learn more about voice search optimisation could boost your online visibility in 2019, then you should browse through the below infographic from ERS IT Solutions.