We can never say this enough: video content as a part of the core business strategy is the way of digital marketing future.
The compelling numbers in video marketing statistics over the past few years clearly show that the importance of video in marketing is beyond doubt. The ever-growing craze in online videos indicates that in 2020, video marketing is going to hit incredibly high notes, again.
Now that 2020 is here, we’ve collated tons of digital marketing statistics all in one place so you can pocket that data to headstart your video marketing campaign this year.
The State of Video Marketing in 2020: What to Expect
Since YouTube was created in 2005, many people believe that the years of video are coming up anytime soon. More than a decade later, video trends haven’t shown any sign of stopping or even slowing down yet.
The best word to describe how 2020’s video marketing landscape is going to be is probably: staggering. So, all you can expect is the numbers of online video consumption and production that are at an all-time high.
Now, we’re going to break down the gritty details.
Video as a Medium of Future Communications
The best part about videos is that it provides easy-to-digest information. It delivers complex ideas in a bite-sized, snackable way and makes it much easier to understand.
That is why internet users easily attach to videos and quickly becomes their favorite medium of communications.
Hence, viewers retain at least 95% of the information when they watch it through video. And today, more than 72% of internet users watch it weekly, while 55% of it watch online videos daily.
It comes as no surprise if video consumption doubles every year.
Video Is What Customers Want to See
In today’s digital world, user manuals are quickly become forgotten. More than 72% of costumers would rather watch a video to learn more about a brand or product they want to purchase than read the ol’ textual instructions.
As internet users only getting more and more attached to videos, 87% of customers demand a product video from their favorite brands. Hence, the good news for the business is that at least 46% of the customers act after they watch an engaging online video advertisement.
The Massive Explosion of Social Videos
It’s common knowledge that a social video is a chockablock place with online videos. With the rise of Stories, billion of social media users consume billions of videos daily.
On YouTube, over 1.5 billion logged-in users watch 1 billion hours of video each day.
Besides that, Instagram – with its 800 million active users, consumes short-form videos on a day-to-day basis. Let alone millions of Facebook users, Twitter, LinkedIn, and many more.
This number of consumption continues its upward surge and generates online video 82% domination of global internet traffic in 2022.
Takeaway: How to Be Heard Among All the Noises
As the video marketing arena is now louder than ever, you must’ve noticed that the competition is getting fiercer.
Now, the question is: “How can you stand out more?”
To cut through all the noises, the best way to go is to stay on the toes to adapt with the ever-changing trends.
It’s essential to know what trends that your target customers get excited for.
Video marketing with the come-and-go video trends might seem backbreaking. But once you cracked the code, you’d be one of 88% of video marketers who satisfy with the ROI.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales and get positive ROI from explainer videos (in that order).