Artificial Intelligence (AI) is a replica of the human intellect through complex processes and technological systems. Thanks to technological advances, it is currently possible to extrapolate some of the unique features and capabilities of the human brain to technology. We can apply the technology to any field and, therefore, it is possible to nurture inert beings with human thought.
ARTIFICIAL INTELLIGENCE COMPANIES UK
Every department of a company is subordinated to business management that guarantees its correct operation. In all the optimization of resources in the shortest possible time is rewarded, guaranteeing the maximization of the benefits. The accelerator that allows this goal to be reached before is Artificial Intelligence.
AI improves all the variables that directly affect the functions of business management: productivity, workers, customers, products and the labour market.
THE POSITIVE IMPACT OF AI ON COMPANIES
Productivity: increased performance and productive capacity of companies. The machines will handle routine processes such as problem-solving in real-time. This is possible thanks to the ability to exchange information and the analysis of unstructured data.
Workers: Artificial Intelligence has led to the release of employees from more mechanical activities. Your efforts can now focus on working your emotions, creativity, imagination or intuition.
ADVANTAGES OF AI IN THE SALES DEPARTMENT
Automatically fill, monitor and update activities related to the company’s CRM database.
Recommend the best response to a customer via email.
It will closely monitor each phase of the funnel to determine the conversion probabilities to a sale. It will identify why the user did not end up making the purchase.
ADVANTAGES OF AI IN THE CUSTOMER SERVICE DEPARTMENT
Automatic segmentation of the type of need that the client has those contacts. It prevents the agent from wasting his time if it is not necessary in that case.
Optimize the service, since the system locates the operator that can best solve the customer’s problem.
Suggest the best solution to solve the problem presented. It reduces the time of the decision making but, it increases the quality of the service.
Save the customer the call to the call center through self-service. For example, a chatbot.
The last couple of years were marked by a wave of new R&D collaborations between key biopharma players and AI-driven companies, primarily startups.
ADVANTAGES OF AI IN THE MARKETING DEPARTMENT
Predict automatically the opening rate of an email, as well as the subscription rate for a newsletter.
Send recommended products exclusively for each user, based on recent purchases. Those items that have a high purchase conversion rate according to the automatic segmentation of the target by the algorithm.
Create messages at the right time. After prior learning of how and when the customer buys (purchase cycle or buyer journey), identifying when they are will be more vulnerable to purchase.
Artificial Intelligence in business management has a very positive growth trend thus many companies in the UK are embracing this new technology and what it can offer. Giving life to any entity has its advantages. The most important is that you can complement the intellectual effort itself and add a plus through technology that will save us time. We already know that time is money. Machines emerged in industrialization are based on mechanical processes. However, the implementation of Artificial Intelligence in them allows them to solve problems and make decisions for themselves.