Marketing position is a key aspect when it comes to advertising your Internet marketing business because if you do not place your advert where you get the most visitor traffic then you won’t get any business.
It is all well and good putting up a great website but if you don’t know how to market it effectively you won’t get any traffic and it will not make you any money. It’s like having a traditional shop on the high street, if no customers come your business is fated to fail.
When advertising your business, marketing position is key , ideally you want to advertise your business online and the best form of advertising is either Google AdWords (this is where you pay Google a certain fee every time someone clicks on your advert) where your marketing position should be at the top of the sponsored links, opposed to the right hand margin, as it has been tested proven to get the most clicks here.
Or another good form to advertise your business is to show up on the organic searches, this is on the left hand side of search engine pages, start instantly” under the top sponsored links, listed 1 to 10 on the first page (which is where you want to be), you don’t have to pay here but you do need to do some SEO strategies to get yourself showing up on these search results).
You want to aim to get to position 1 – 5 before the fold (that is where you see the page up to on your computer screen, before you have to click to move the page down), some tests have shown that if you don’t get in a position 1-5, then the next best position on that page is 10.
In general, there are many other places online where you can advertise, you just need to do some research and test and track what works for you the best. It is important to know that your marketing position is key here, for example when doing banner advertising, to get the most views make sure it’s at the top of the page.
Marketing your business correctly is the lifeline of your business, this is your way of communicating to your target audience and letting them know you exist.
Consumers today are bombarded with adverts – so in order for them to remember you, you need to stand out from the crowd, keep it uncomplicated and focus on benefits and brand yourself.
Branding is so important, think back to all the most successful businesses out there, they have all branded themselves. Thus, by using the correct marketing strategies you can move your business up to the next level.