What is Instagram engagement?
The term “engagement” refers to when someone likes or comments on one of your postings. You may define engagement in two ways: one that focuses on likes and another that focuses on comments. It is dependent on your specific business requirements.
Here are ways by which you can increase your Instagram engagement
1. Post regularly.
Brands must be active to attract followers and to increase Instagram engagement rates. But how active should stay is the question.
Knowing when to publish on Instagram is also important, mainly when dealing with the algorithmic timeline on the platform. According to studies and custom logo design services, regular 1-2 postings every day is the sweet spot. As a result, your feed will continue to be fresh, and you will have more chances to draw attention to your content and increase your Instagram engagement.
2. Go live
Using the Instagram Live option is a great way to connect with users, share updates, and increase Instagram engagement. Reportedly, more than 80% of viewers would prefer to watch a live video than read a blog article. Give them exactly what they want.
You may use Live video to answer questions live, greet viewers by name, and welcome them into your world in an engaging way.
3. Create exciting captions.
A thousand words are worth a thousand photographs, but a thousand words are also worth a thousand words.
Instagram captions have a maximum length of 2,200 characters and may include up to 30 hashtags. Make use of them! Captions that are well-written provide context and highlight the personality of your company.
4. Make use of Instagram Stories.
Instagram stories have quickly risen to become the most popular feature, with 500 million daily users. There’s even talk that Instagram stories may take over as the main part, perhaps even replacing the main feed.
You may use Stories to make a collage of photographs and images in a single post that will be deleted after 24 hours. However, their advantages might last more longer in terms of your reach and engagement rates, increasing your chances of being included in the Explore area and gaining new followers in the process.
Using stories may help your business seem more genuine and accessible and create a feeling of urgency that encourages people to interact with you again and again.
5. Select suitable hashtags.
Choosing the right hashtags for your Instagram photos might be the difference between appearing at the top of the feed or disappearing completely.
Suppose you choose too broad hashtags, such as #holiday or #fashion. Your post will be competing with millions of others. Instead, select the perfect hashtag for connecting with your audience. This will help you to increase your Instagram Engagement.
Investigate each hashtag for the best results. If your material matches the content and the number of likes on the top-performing posts, you’ve found a successful hashtag.
It’s important to consider the number of hashtags you use. While Instagram allows up to 30 tags per post, lots of tags under your caption might seem untargeted and unprofessional. Some claim that postings with more than 11 hashtags get the highest Instagram engagement. Even one hashtag may boost your Instagram Engagement by up to 12.5 percent.
Determine how many hashtags your competitors and industry influencers normally use to help you decide the right number for your business, then experiment with different hashtag volumes on your posts until you reach your sweet spot.
6. Make use of Instagram’s closed captions and video subtitles.
According to Instagram, more than 60% of stories are viewed with sound, and the rest are viewed silently.
With video rapidly dominating the internet domain, audio has become a little less important, with many users opting to watch videos without sound. For this reason, subtitles have become so important for marketers since they allow the fundamental message to be provided on-screen with pictures.
Captioning videos improve Instagram Engagement by 12 percent, according to research from Facebook. Messaging effectiveness is improved, with an 82 percent success rate compared to 18 percent with sound on and no subtitles. According to another poll, 80 percent of individuals stated subtitles would encourage them to watch the whole movie.
You may either build your dedicated captioning file or produce an auto-captioned video. While no one can deny that captions have the ability to draw attention, they aren’t now part of Instagram’s best practices for stories.
While most stories are seen without sound, there are few exceptions. And, once a user turns on sound, it stays on until they turn it off, so it’s still important to spend on good sound.
7. Show your amazing photos
In case you hadn’t noticed, Instagram is mainly a visual medium. Generating photographs that stand out from the crowd is essential to increase your Instagram Engagement.
Even if you’re not a professional photographer or graphic designer, various tools are available to help you give your shot a boost.
8. Increase website traffic by using Instagram traffic.
Because Instagram allows just a single clickable link in your bio, it may help increase visitors to your website.
To encourage followers to click through, maximize the potential of your link with unique offers and promotions.
9. Create brand authenticity by collaborating with micro-influencers.
Instagram influencer marketing has grown in popularity, enabling brands to collaborate with major thought leaders in their industry and reach a larger audience.
Because influencers are seen as ‘independent,’ associating your company with their authoritative voice may give your message actual validity that will increase your Instagram Engagement.
However, deciding on the correct influencer might be difficult. Marketers often get caught up in the charm of working with a celebrity rather than concentrating on the value that the influencer can bring to the table.
Marketers must first understand what an influencer is and then design an influencer strategy that includes a brief trial campaign time to see how responsive the influencer’s network of followers is to your brand.
10. Organize an Instagram competition.
On Instagram, contests are a powerful method to increase your Instagram Engagement.
The giveaway is a particularly popular contest type on Instagram. Users participate in the contest by following your account, liking the post, and tagging their friends in your post, which involves giving away a product or service. If done right, giveaways might be an effective way to boost Instagram engagement and brand awareness.
