It is the twenty-first century and times have changed a great deal thanks to advances in technology. A decade ago no one would have predicted the impact that social media would have on our lives and businesses. Fast forward 2014 and social media sites such as Twitter has changed the world as we know it.
When it comes to Twitter, you either like it or you don’t. For individuals that might not be a problem however the same cannot be said for businesses. Today, the average business owner can no longer afford not to ‘like ‘Twitter. If you don’t, chances are that your rivals or competitors will like it and take advantage of some of its massive potentials. Although, in future posts, I will go into more details on some of the benefits of Twitter for small, medium and large scale businesses, let’s take a look at a couple of examples of how Twitter can be valuable for your business.
The Potential To Go Viral
Considering that there are millions of active, mobile Twitter users across the globe could see your business gain incredibly unexpected popularity by going viral. Take Gemma Worrall’s ‘Barraco Barner’ tweet or the most famous ‘selfie’ in the world for example. Those are 2 very recent examples of the sort of viral effect a tweet can have. Even the simple and proper use of hashtags such as #barracobarner or #selfie could generate unexpected trends. The potentials can be huge and unexpected.
Twitter Followers Are Gold
Actual Twitter followers that are gained naturally can be like gold dust for your business. The potential benefits a follower on Twitter brings to your business could be massive! Take the following stats for example:
- Sales: 72% are more likely to purchase from you after following.
- Reach: 70% will retweet you if they like your content.
- Word of mouth: 82% are likely to recommend an SME they follow to their friends.
Engaging Your Followers
The following Twitter infographic shows the average Twitter user’s journey from follower to advocate, illustrating how your business can quickly build its own highly engaged community.
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