Many of the search engine optimsation (SEO) tools that we use are becoming less effective because everybody seems to know them these days. This, unfortunately, means that we are unlikely to have an edge if we keep doing the same thing that everyone else is doing over and over again. Therefore, in order to have an advantage over everyone else, it is necessary to know some SEO secrets that are not too popular among potential competitors. As a result, when it comes to your website performing well in the search engines, the following should put you ahead of the rest.
- Instead of just thinking about keywords try also considering keyword combinations. Think of it this way; most people won’t type in ‘shoes’ but instead will type in something like ‘cheap white shoes’. It is better to focus on combinations so that your site will come up for these people.
- Make sure that your first and last paragraph contain your keywords. Many search engines will focus on these two parts of the text and this is where you should put your efforts. It is not necessary to fill your content with keywords as it can have the opposite effect to the one you desire; having them in the first and last paragraph is enough.
- If your content will have an image file attached to it then make sure the description you use contains your keywords. This means that people who are searching for images can come across your website as well as the fact that it can improve your SEO efforts.
- It is worth using subheadings and making sure they contain your keywords. Repetition of keywords should be done in subheadings rather than in the body of an article. If you do this it won’t be so obvious to the reader and the search engines will like it.
So there you have it, just a few secrets that will help you get more out of SEO; hopefully these will propel your website to the top of the search engines.